insurer builds frankenstein\s car
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Insurer builds Frankenstein's car

Arab Today, arab today

Arab Today, arab today Insurer builds Frankenstein's car

London - Arabstoday

The result is in from insurer NRMA’s campaign to build a car from the parts it claims its competitors don’t cover. Over the last two months, the company’s engineers have built a vehicle made up of five cars and 52 components other insurers count as ‘extras’, from the winch and roo-bar at one end to the chrome exhaust tips at the other. Running in press, outdoor, display and online media, the campaign was designed to show up an annoying element in the fine print beneath many a policy: the plethora of car parts other insurers count as ‘extras’ and therefore exempt from cover. So numerous are such parts in the eyes of competitors, NRMA reckoned it could build an entire car from them. Using a draw for six $1000 cash card prizes as incentive, it set about soliciting input from consumers in building a list. It then had its in-house engineering staff procure and sort them, then screw, glue and weld them into concept car. As the entries came in, they made videos showing up the self-serving ridiculousness of policies exempting insurers from paying out for – as examples – reversing cameras and audio upgrades. The aim was to highlight NRMA’s keep-it-simple policy approach covering the original vehicle, factory and dealer options, aftermarket extras, the lot. When they’d gathered everything they needed, they set to work on the ‘concept’ vehicle. The result gives new meaning to ‘dog’s breakfast’ – see for yourself below – but it serves its purpose of proving the company’s point in a novel, engaging way. Amazingly, it works. It may prove difficult to register and insure, but it is fully functional, as proved on the campaign website by actor and local Top Gear host Shane Jacobson. In the final phase of the campaign, NRMA has put up a prize of $10,000 to name the vehicle. Gentlemen – and ladies, start your imaginations and drop in on the campaign website to find out more.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

insurer builds frankenstein\s car insurer builds frankenstein\s car

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

insurer builds frankenstein\s car insurer builds frankenstein\s car

 



GMT 14:49 2017 Sunday ,19 February

Not going to sledge Kohli, hints Warner

GMT 09:24 2018 Wednesday ,12 December

LuLu supports KFUPM Rectors Cup marathon

GMT 12:53 2017 Friday ,03 November

HM King praises UN role

GMT 22:08 2017 Thursday ,30 November

UAE and Chile sign MoU on entry-visa exemption

GMT 12:31 2017 Wednesday ,15 February

British FM hails new Gambia leader, vows stronger ties

GMT 19:00 2017 Wednesday ,22 March

Foreign Minister Meets 2 Senior U.S. Congress Members

GMT 14:18 2015 Saturday ,20 June

Braun to launch Series 9 men's shavers

GMT 21:28 2017 Tuesday ,26 September

Syrian army units foil terrorist attack

GMT 15:46 2017 Sunday ,27 August

Iraqi forces poised for victory over IS

GMT 12:24 2017 Thursday ,09 February

Miracle crop: Can quinoa help feed the world
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday