U.S. actress and musician Queen Latifah is the new face of Pantene\'s Truly Relaxed and Truly Natural hair care line, Proctor & Gamble announced. Latifah will appear in television, print, in-store and social media campaigns to advertise the products, which are designed specifically for African-American hair, the New York Daily News reported Friday. This isn\'t the first time Latifah, 43, has worked with Proctor & Gamble. She is also a spokeswoman for CoverGirl cosmetics.