Jay-Z may have 99 problems, but getting to the venue isn\'t one. The rapper brought the beat to South By Southwest, but not before he needed a police escort to make it from the airport to the show, which started 40 minutes late. Jay-Z played a hits-filled set for a standing room-only crowd after flying in late on Monday afternoon. He was on the town with his wife, Beyonce, in New York City the night before to see fellow SXSW participant The-Dream, perhaps explaining his late arrival in Texas. The show at the Austin City Limits Live venue marked the end of South By Southwest\'s interactive conference and an unofficial start to South By Southwest\'s music conference. The 80-minute show was packed with his hits, including 99 Problems, Dirt Off Your Shoulder, Empire State of Mind and Glory, his ode to Blue Ivy Carter, the 2-month-old daughter he has with Beyonce. \"I\'m feeling a lot of love in this building,\" Jay-Z said. \"I\'m feeling a lot of love in this city today. I\'m feeling a lot of love in this city tonight.\" His appearance was fitting in a year when rap appears to be a main draw at South By Southwest. Lil Wayne, Nas, T.I., B.o.B. and many others also have shows scheduled in Austin this week.