The unprecedented customer service experience of Emaar Malls Group, the shopping subsidiary of Emaar Properties, can now be accessed via iPhone platforms through free applications for Downtown Dubai, The Dubai Mall, and Reel Cinemas. The first step towards enhancing customer engagement using cutting edge mobile technology, the iPhone apps provide users with valuable information, news, and views on the go, to further elevate their shopping experience. Nasser Rafi, Chief Executive Officer, Emaar Malls Group said that the introduction of the iPhone applications underscore the group’s commitment to enhance customer experience at every stage through innovative intelligence. “Emaar Malls Group has made significant strides with the technologies it offers its customers. From maintaining steady social media presence across various platforms, to providing services such as WiFi complimentary to mall-goers, the newly introduced iPhone applications are a personal, direct, and effective method of reaching out to our audiences. “Drawing on the latest advancements, the iPhone applications have seen approximately 27,000 notable downloads since their launch, indicating the increasing interest in value-adding mobile technologies,” he added. From / Gulf Today