Sheikh Faisal Al-Jaber Al-Ahmad Al-Sabah, deputy managing director for relations and IT of Kuwait Petroleum Corporation (KPC), Wednesday stressed that the success of KPC's strategic directions in 2013 is based on major factors such as upgrading training competencies.
In a press statement Wednesday, Sheikh Faisal said that the constant and effective communication with local media is a main factor that led to the success of these strategies.
He added that the KPC started applying the first phase of strategic directions of 2013, aimed at strengthening the KPC's image, in the beginning of this fiscal year through applying urgent objectives.
He noted that the KPC organized a number of media workshops to upgrade competencies of senior media persons and public relations' employees at KPC and its companies in cooperation with Shell Company and the KPC's planning sector.
The KPC's Public Relation Department organized also some media workshops aimed at improving skills of senior officials, he said.
He further emphasized that such workshops focused on media techniques implemented at international petroleum companies, saying that techniques applied by Shell Company were taken as a training model.