Moody\'s yesterday downgraded Japanese electronics titan Sony, citing the company\'s \'weak profitability and cash flow\'. The agency lowered its assessment on debt issued by Sony from Baa1 to Baa2, citing \"its challenges in achieving profitability in the television and mobile phone segments, and the erosion in its global competitive position across different product lines-. The rating agency also said: \"Weak consumer sentiment, fierce global competition, and the impact of the strong yen on cost competitiveness will further hamper its efforts to improve its metrics.- Sony, the once-world-beating maker of the Walkman, lost a whopping Â¥456.66 billion ($5.83 billion) in the year to March, its fourth consecutive annual loss. It also reported a widening loss in the first quarter and cut a profit forecast for the year. Last month ratings agency Standard & Poor\'s downgraded its long-term corporate credit ratings on the firm to BBB, just two notches above junk status. \"Moody\'s expects Sony to narrow its losses through cost cuts in these businesses (of televisions and mobile phones), but will continue to experience losses at the operating level,- it said. \"In addition, despite the long-term strategic importance of the medical devices business, the recent capital and business alliance with Olympus Corp will further pressure Sony\'s cash flow,- Moody\'s said. Sony said last month that it will take a Â¥50 billion ($638 million) private placement of scandal-tainted Olympus shares by the fiscal year-end, which will make it the single biggest shareholder in the camera and endoscope maker. Moody\'s said it would be difficult for Sony \'to reduce debt without additional sales of non-core assets\'. The maker of Bravia televisions and Cyber-shot cameras is struggling to revive profit by cutting costs as rivalry with South Korean makers including Samsung Electronics pushes down TV prices. Sony cut its annual profit forecast 33 per cent on August 2, saying demand slowed more than expected and the Japanese currency strengthened. \"Weak consumer sentiment, fierce global competition, and the impact of the strong yen on cost competitiveness will further hamper its efforts to improve its metrics,- Moody\'s said in the report announced after the close of trading today in Tokyo. Sony shares rose 2.1 per cent to 908 yen at the close, compared with a 0.2 per cent drop on the benchmark Nikkei 225 Stock Average.