Hyundai Motor Co., South Korea's top automaker, will begin selling a revamped Genesis luxury sedan in China this month, a company official said Saturday, as it seeks to better compete with German brands in the high-end segment of the world's largest car market.
The revamped Genesis, which was introduced in South Korea in November and in the United States in April, will hit showrooms in China on Aug. 18, the official said on the condition of anonymity because he was not authorized to speak to the media.
The premium sedan is expected to directly compete with BMW's 5-Series, Daimler AG's Mercedes-Benz E-Class and Volkswagen AG's Audi in China.