Entrepreneurs shared thoughts and ideas about the new trends in commercial development at the forum of Xinhuanet Thinker on Saturday.

The forum was held during the Annual Summit of China Green Companies in Jinan, capital of east China's Shandong Province.

Millet technology chairman and Chief Executive Officer Lei Jun expressed his ideas on cutting cost through production process optimization.

The value of Millet technology is to drive changes in the industry and to bring brand-new patterns, he said.

In terms of the film industry, president of Huayi Brothers Media Corporation Wang Zhongjun believed China’s film market is flourishing and China and America will be the world's two largest markets for films in the future.

Cao Guowei, president and CEO of Sina, said the development of media is actually technological progress.

Recommendations based on personal interest and hot issues become more important in the era of mobile internet and live broadcast will be a major communication method, he added.