Dubai Economy has announced the ‘National Season’ initiative, a series of social events and competitions for its employees and the business community, to mark the 46th UAE National Day.

In light of the significance of the local private sector, the programme started with a social media campaign under the hashtag #proudcontributor, inviting businesses to share their success stories and how they contributed to the development of the UAE, hoist the national flag in appropriate locations, and contribute towards events and activities that promote social engagement and embody the Spirit of the Union.

Businesses will collect points for the best display of national identity and heritage across their premises during the programme. Videos, pictures and celebrations can be posted on Instagram and Twitter under the hashtag: #proudcontributor.

"Dubai Economy is keen to celebrate events of national significance which are close to the heart of every citizen as well as resident in the UAE who have unwavering loyalty and love towards the founding father of the nation, Sheikh Zayed bin Sultan Al Nahyan," Mariam Al Afridi, Director of Government Communication Department in Dubai Economy, said, expressing gratitude to President His Highness Sheikh Khalifa Bin Zayed Al Nahyan, Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum as well as the Supreme Council Members and Rulers of the Emirates.

Dubai Economy is also organising a competition for its staff members as part of the season, encouraging them to decorate their respective office premises in national colours. The competition is aimed to promote team spirit and solidarity among employees while also enabling them to express their patriotism and happiness on the occasion.

As part of the celebrations, a fleet of food trucks owned by members of Dubai SME, the agency of Dubai Economy mandated to develop the small and medium enterprise, SME, sector, are parked in the courtyard of the Business Village, serving different varieties of fast food and popular UAE cuisine.