Arabs Today
20th September 2017
Launching an advertising or promotional campaign is strongly advised. There will be an edgy quality to this work that doesn't sit well with stuffy traditionalists. Don't bother apologising to people who are living in the past. Your intention is to attract customers who want something fresh and different. Once you connect with these clients, business will go through the roof. If someone threatens you with a lawsuit, stay calm. They're all talk and no action. These days, everyone seems to have a grievance to air.