The sportswear giants continue their \'all in\' campaign by employing the current FIFA World Player of the Year and LA Galaxy midfielder to promote their latest concept.David Beckham and Lionel Messi have starred in the latest \'Adidas is all in\' advert as the sportswear giants continue their biggest ever campaign. London 2012 ambassador, Becks, is seen sprinting along the Thames in the advert whilst the World Player of the Year Messi takes to the gritty urban environment of Buenos Aires. The pair are also joined in the advert by the NBA\'s most valuable player Derrick Rose and, bizarrely, singer Katy Perry.A statement accompanied the unveiling of the new advert, reading:\"The campaign concept takes away the boundaries of fame, money, age, gender and geography and showcases that passion unites us all.\"No matter how or why you go all in right this second someone somewhere in this world is going all in with you.\"Sounds like a load of old marketing speak to me but there you go! The campaign began just over a year ago, intending to co-operatively spread the Adidas Sport Performance, Originals and Sport Style brands together.\"Is Messi that marketable?\" was a question a leveled at us recently and it\'s a bit of an opinion divider. Yes, he\'s the best thing to ever kick a ball around a pitch ever but he\'s no Becks is he? Not much of a looker and clearly (to his credit) totally disinterested in anything celebrity.Ronaldo on the other hand! He\'s a marketing dream (we\'d guess, having never worked a day in an office even remotely connected to advertising). Still, the advert has Messi sprinting through a concrete structure - possibly a car park. He\'s most definitely all in.