Andrej Pejic features in advertising campaign for womens' lingerie London - Arabstoday Dutch retail chain HEMA has sent shockwaves through the world of fashion by using male model Andrej Pejic in its latest lingerie campaign. The androgynous 20-year-old promotes the discount store’s new ‘Mega Push-Up Bra’ in a series of adverts that have shocked even the super liberal Netherlands. The pouty star is pictured in two figure-hugging women’s dresses which flaunt the shapely curves the bra promises to deliver. The company's claim that the Mega Push-Up Bra can boost your bust by '2 cups extra' could never be in doubt, given that his 'no-cup' chest appears to have been augmented up to a B-cup in the ads. Though the campaign images were only released several hours ago, it has already sparked a huge response, and is currently trending on Twitter in the Netherlands.