Lanco?me has announced Lily Collins as its new brand ambassador. A rising Hollywood star, Lily Collins divides her time between England, the country of her birth and the United States, where she currently lives. European and American, granddaughter of a ballerina, Lily initially set her sights on journalism before making a debut in The Blind Side with Sandra Bullock and then in 2009 in Mirror Mirror, alongside Julia Roberts. Lily will next be on screen in 2014 in romantic comedy Love, Rosie, which was adapted from the novel Where Rainbows End by the Irish author Cecelia Ahern.