Dubai Parks and Resorts, a Meraas Holding company, announced details of the region's debut Bollywood Parks Dubai, a first-of-its-kind entertainment destination that will showcase the authentic Indian movie experience in an interactive format.
Located in Jebel Ali, Bollywood Parks Dubai will cover a total of three million sq.ft. The destination will host 16 rides and attractions within five movie-themed areas featuring content developed in partnership with Mumbai's major film studios: Bollywood Film Studios, Mumbai Chowk, Hall Of Heroes, Regal Plaza and Rustic Ravine. Each zone will capture the kaleidoscope of colour, emotion, music and visuals associated with Hindi films.
The experience will kick off at the entrance to the theme park on Bollywood Boulevard where an on-going site-wide live entertainment fixture combining dance performances, character interactions and street theatre will keep guests energised and engaged. In addition to the themed zones, Bollywood Parks Dubai will offer a variety of retail outlets and themed restaurants integrating vibrant elements that are quintessential Bollywood.
Raed Al Nuaimi, chief executive officer of Dubai Parks and Resorts, said: "The cultural impact and appeal of Bollywood is universal with a global fan base of over three billion people. For the first time ever, a theme park in the region will recreate for residents and tourists the unparalleled glamour and extravagance of Bollywood on one stage. Here guests can live, learn and immerse themselves in the delightful fantasy that they get to experience on the silver screen.”
Red Chillies Entertainments, which is owned by Shah Rukh Khan, said: "The U.A.E. is a cultural potpourri. Not only non-resident Indians but Emiratis, Arabs and people from other Asian countries living here are ardent Bollywood fans. We are sure the theme park with its spectacular rides and attractions will successfully bring the Bollywood experience to life.”
Arbaaz Khan of Arbaaz Khan Production said: "The connection between the U.A.E. and Bollywood is without doubt, very strong. Hindi films are very popular with Arabs and thus this region serves as a vital market for Bollywood.”
Aamir Khan from Aamir Khan Productions said: "I am happy to be associated with Bollywood Parks Dubai, a first-of-its-kind endeavour to recreate the magic of Hindi cinema outside of Mumbai. The U.A.E. has always been a big market for Hindi films and I am sure the theme park will prove an instant hit with visitors.”
Source: Khaleej Times