Nearly five months after leaving Downing Street, Britain’s former first lady Samantha Cameron has launched a fashion label — revealed, naturally, in British Vogue magazine.
The 45-year-old wife of former Conservative prime minister David Cameron won many fans for her smart but modern style during his six years in office, drawing comparisons with US first lady Michelle Obama.
Art school educated, Cameron was formerly the creative director of luxury leather goods and stationery firm Smythson, where she remains a creative consultant, and has also been studying pattern-cutting.
Free from the constraints of public life, she has now come up with her own collection of 40 pieces which will go on sale early next year.
“I felt that there was a lot of American and French brands out there that fit that bracket of designer contemporary with the right price point and the right styling, but there aren’t that many British brands which fill that space,” she told Vogue.
She added: “I’ve spent a lot of time trying stuff on my friends.”
The brand name, Cefinn, is reportedly derived from her children’s names — Elwen, Florence, Ivan and Nancy.
Alexandra Shulman, editor-in-chief of British Vogue, was quoted in The Times as saying that the collection had a broad appeal, predicting that it would be popular as workwear.
She added: “The collection is above your average high street price but not anywhere near international designer prices.

Source: Arab News