Australian actress Cate Blanchett is continuing her role as the face of the Giorgio Armani fragrance Si with a new campaign set to launch in September.

Giorgio Armani has revealed behind-the-scenes images of the campaign, which will be out on September 13.

Filmed in Australia, the new campaign was helmed by the Iranian-American director Massy Tadjedin and is intended to depict a woman who is authentic, strong, passionate and accomplished.

Tom Munro is behind the print campaign.

Si, launched in 2013, is a modern chypre with a focus on blackcurrant.
Source: Relaxnews