New York's first men's fashion week wrapped up, with designers hailing the new four-day showcase as an effective platform to reach clients in a quickly growing market.

John Varvatos sent rock-and-roll dandies from the 1970s down the runway in the final show of the week, which saw about 50 labels offer colorful, relaxed and eclectic looks for spring/summer 2016.

Big-name labels Polo Ralph Lauren, Tommy Hilfiger, Michael Kors and Calvin Klein joined forces with up-and-coming designers Michael Bastian, Tim Coppens and Public School for an exciting week.

Coppens, who was born and raised in Belgium, was thrilled with the new format, explaining: "It's separate, it focuses on men in the first place, because otherwise you always get shown in between all the women brands."

He also noted that the new fashion week was better aligned with the buyers' calendar. Men's collections are ordered in July, when the European shows are all held. Staging a runway show during women's fashion week in September was too late.

"And it is good that it is in New York, because we are based in New York, there is a vibe in New York, there is a freshness, there is something different than in Paris," Coppens said.

"That is very much also part of the brand and what I am about."

- Colorful, relaxed -

A breath of relaxed, colorful fresh air -- with a hint of the 1990s -- wafted through Coppens's show on Wednesday in the brilliant whiteness of the Skylight Clarkson studio in trend-setting West Soho.

"It's a group of kids, hanging around and doing things, the way I used to, like travel to cities with my friends and meet other people there... like when I was 18 or 19 and came to New York for the first time," he told AFP.

For Hilfiger, next summer will be very tailored -- and very colorful, with bright hues of red, yellow and teal.

Nautica focused on what it does best -- bathing suits worn with nothing else, or under an open rain jacket. Some of the prints were based on the iconic Chrysler Building. A smattering of stripes were on display.

Theory was minimalist and androgynous, with half of the men's collection worn by female models. Bastian took inspiration from the Bel Air neighborhood of Los Angeles, and also featured women in his show.

After working for two years to bring men's fashion week to life, the Council of Fashion Designers of America made the big announcement in February.

"New York Fashion Week: Men's" will now be held twice a year, in July and January, following established events in London, Milan and Paris.

Before, menswear designers could only stage runway shows during the traditional women's fashion weeks in the Big Apple in September and February, their work often lost in the hundreds of womenswear shows.

"American menswear has never been stronger or more creative," said Steven Kolb, CEO of the CFDA, hailing what he called "an opportunity to demonstrate the collective talent of an important segment of our industry."
Source: AFP