U.A.E.'s leading financial institution, Mashreq and CCAvenue, the biggest online payment services provider in India, have launched the next generation cutting edge payments solution which will change the way small businesses, individuals and institutions accept payments online.
For smaller businesses and individuals, the solution will offer easier integration, better customisation as well as quicker on-boarding. This will speed up the `go live' timelines for a merchant from a few weeks to just a few hours.
For the bigger enterprise merchants, the new platform will provide unparalleled product differentiation with innovations like multiple currency processing, automated electronic invoicing through SMS and email, Social Media In-stream Payments (S.N.I.P.), automated marketing tools, easier checkouts, to name a few. A path-breaking new inclusion is CCAvenue Brand 360 - a powerful and versatile platform for social engagement, online brand marketing and performance analytics.
One of the key features is a Smart Dynamic Routing System that detects the best performing gateway in terms of success rates and automatically switches the transaction through that gateway ensuring higher transaction success rates. The fully customisable payment pages are created using responsive web design technology. It automatically optimises the page for any device, be they smartphones, tablets, desktops or laptops.
CCAvenue is the pioneer in the online payments landscape in India powering thousands online merchants.
Nimish Dwivedi, Head of Payments at Mashreq, said, "eCommerce and mCommerce are growing exponentially and Mashreq stands committed to provide industry defining propositions to help businesses get the best payment solutions to power their growth .
"Our aim is to ensure ubiquity in eCommerce payment solutions that allow everyone, from an online florist to individuals who are running events, training, coaching classes to large corporates, to get world class and easy to integrate payment solutions. The range, simplicity and speed of payment solutions that this partnership with CC Avenue allows us to offer will meet the online payment needs of merchants across the board."
Source: WAM