Jeddah - Arab Today
The mega stars, known for their acting finesse and their on-trend sartorial choices with a massive fan following, will be seen representing the Splash brand through a series of campaigns across the Middle East.
Synonymous with its philosophy of In Love with Fashion, Splash is stated to be a brand well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns.
Salman said: “I have now been working with Splash in the Middle East for the past three years both in the capacity of a brand ambassador and with my brand Being Human for which Splash is the exclusive retail partner. It has been an exciting and fruitful journey. Each season the brand ups its fashion quotient while still keeping the Arab and Asian consumer at heart, which I most relate to.”
Katrina said: "As a brand to me Splash embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support."
“Born and bred in the Middle East we at Splash understand the fashion sensibilities of the Arab consumer and to represent this fashion we have brought together mega stars Salman Khan and Katrina Kaif. Both together appeal to all generations and it is this love for them that we aim to capitalize on in their very first joint brand endorsement,” said Raza Beig, director of Landmark Group and CEO of Splash & ICONIC.
The campaign will go live on Sept. 1 across all communication platforms.
Source: Arab News