Millions of shoppers and families will enjoy a jam-packed schedule of events at Dubai Shopping Festival when the event’s 22nd edition kicks off on Dec. 26. Final preparations are underway to launch the 34-day shopping, winning and entertainment extravaganza, the longest running festival of its kind in the world.
The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), and the organizers of DSF 2017 revealed its plans to make the world take notice — including fashion shows, exclusive product launches, big names in entertainment, as well as opportunities to win cars, cash and gold.
DSF will also kick off the new Retail Calendar of Dubai, with the festival starting earlier than in previous years to take advantage of the holiday season retail buzz. Run under an exciting slogan — ‘Shop. Win. Celebrate’ — the festival will end on Jan. 28, making this edition one of the longest in the event’s history.
Dubai’s annual Retail Calendar is developed by DFRE in cooperation with the Department of Economic Development. The calendar contains the full program of anchor retail activities being conducted and promoted at a city-level including shopping related festivals, promotions and seasonal offer periods, mega-sales and clearance events, exclusive retail experiences and activations.

Source: Arab News