Al Jazeera Children’s Channel (JCC) has recently enhanced its partnership with BBC Worldwide, the commercial arm of the BBC to offer a wide range of new television shows for its Arab audiences. As a result of this agreement, JCC will be able to offer over 180 hours of new BBC programming with a range of genres such as natural history, pre-teen content, adventure, comedy and animation. The shows are fun, appealing and informative, and consistent with JCC’s content strategy around a strict selection process to ensure that all broadcasted content supports children’s self-esteem, creative thinking, and interactivity, thus becoming a part of their learning process. JCC continues to provide responsible and entertaining content in-house as well as from international providers to ensure the channel remains as the preferred channel of choice in Arab homes everywhere while upholding Arabic values and culture.