Verizon Communications, the biggest US wireless provider, will start selling a package that includes unlimited data, a tacit acknowledgement that smaller competitors have struck a chord with consumers who want to stream video without worrying about exceeding a cap.

Verizon will charge $80 a month for a single user, $10 higher than the plan offered by T-Mobile US, which ushered in the industry’s move to unlimited data last year. A plan with four smartphones will cost $180 through Verizon, which advertised the new plans during Sunday night’s Grammy Awards and will begin selling them on Monday. 

In the fourth quarter, Verizon added 591,000 wireless subscribers, half as many as T-Mobile, and Chief Financial Officer Matt Ellis told analysts all options were on the table for the company’s plans for consumers. Still, Verizon has a premium service that demands a premium price, Ellis said.

Verizon shares have dropped about 2.3 per cent over the past 12 months, compared with a 78 per cent surge for T-Mobile and a more than threefold gain for Sprint, which has also been aggressively pushing unlimited plans.

Source :Times Of Oman