The way I see it, the demographic of buyers for the Kyocera DuraCore is rather slim.Rugged, it absolutely is, but it\'s also rather plain. It has a thick, sturdy build, a good, grippy surface, and is the third phone to ride on Sprint\'s new Direct Connect network. However, if you\'re looking for a durable device with a camera, a microSD card slot, and even more ruggedness, the Kyocera DuraMax will be more your speed. If it\'s a basic, durable phone you want for just making calls, stick with the more affordable DuraCore.