The power of the Internet and people\'s desire for information will break down China\'s Internet censorship effort, the head of Google says. Dubbed the Great Firewall of China, China\'s attempt to restrict the flow of information into and out of the country will eventually fail, and when it does the country will experience political and social openness on a huge scale, Google Chairman Eric Schmidt said in an interview at the 2012 Aspen Ideas Festival last week. \"I believe that ultimately censorship fails,\" Schmidt said. \"China\'s the only government that\'s engaged in active, dynamic censorship. They\'re not shy about it.\" Technological advances and people\'s desire for information and freedom would eventually overcome it, CNET.com reported Schmidt as saying. \"I personally believe that you cannot build a modern knowledge society with that kind of behavior. That is my opinion,\" he said. \"The natural next question is when [will China change], and no one knows the answer to that question. [But] in a long enough time period, do I think that this kind of regime approach will end? I think absolutely.\"