President of the Kuwait Association for the Ideal Family and Chairperson of Al-Fatat Sport Club Sheikha Fariha Al-Ahmad Al-Jaber Al-Sabah launched Monday the "Ideal Mother Award" in recognition of the pivotal role of mothers in society building. In a press conference to announce the award launching, Sheikha Fariha underlined that the annual award aims to honour the best mothers. She added that the success stories of the best mothers should be adequately highlighted and presented to the whole society as role models. The Kuwait Association for the Ideal Family, the organiser of the Ideal Mother Award contest, will provide awards not only to ideal Kuwaiti mothers, but also to ideal expatriate, Gulf, and Arab mothers, Sheikha Fariha said. She went on to say that the contest is also meant to identify the main reasons for the success of these mothers. For his part, Deputy President of the Kuwait Association for the Ideal Family Saleh Al-Naham stated that "The Kuwait Association seeks to encourage mothers to do more for their families." He disclosed that the nominee registration has been extended to the end of February. "There are four criteria for judging the nominees: personal, social and familial skills as well as adherence to ethics," he said. Source: KUNA