The Abu Dhabi Media Company's TV channels will partake in unified coverage of "Yemen: We Care" campaign, on Friday, from 2:00pm to 8:00pm UAE local time, to mobilise support for the campaign and achieve its objectives of restoring hope and rebuilding Yemen.

Mohamed Ebraheem Al Mahmood, Chairman and Managing Director of the Abu Dhabi Media Company, said the participation of the company's TV channels in the unified coverage to support the campaign, is in line with the UAE's humanitarian role and also part of the responsibilities of the company towards community and world issues.

"It is also part of the media's strategy to interact with issues of concern and reflect the genuine Emirati culture of philanthropy," he said.

Al Mahmood underlined that the participation in the campaign, "is a national duty cherished by the UAE leadership and people to help brothers in Yemen to paint smile on their faces and participate in the reconstruction of Yemen."