New York is saying goodbye to hit US television drama "Mad Men" in a manner that would make its 1960s protagonist Don Draper proud: with a boozy lunch promotion.
As the series approaches its final seven episodes, fans will be able to purchase two drinks for an iconic price of $19.69, across a handful of New York restaurants.
Since it debuted on AMC cable television in 2007, tens of millions worldwide have become devoted followers of the fortunes of the tortured New York advertising executive, often portrayed with drink in hand, and his colleagues.
Those wishing to commemorate the show's final episodes will be able to order two lunch cocktails or choose from a two-course, prix-fixe menu at 34 restaurants during "Mad Men Dining Week." The final season begins airing on April 5.
The lunch deal is a sendup of New York's traditional Restaurant Week that features dining promotions.
"We thought this was a fantastic opportunity to say farewell to a fantastic TV show," Avery Fletcher, director of sales and marketing for the restaurant "21" Club, told the New York Times.
"The characters would have been right at home here."
Like "21" Club, many of the participating restaurants are 1960s mainstays, and all will serve era-appropriate food and drink during the promotion, which lasts from March 23-29.
"Mad Men," which stars Jon Hamm as Draper, is admired almost as much for archly cool depiction of 1960s fashion and furniture as for its superb writing and acting.
It has won an Emmy for Outstanding Drama Series four times.