Dubai Media City today confirmed its support for the 9th edition of the MENA Effie Awards, as a strategic sponsor. The event, which is set to take place on 15th November, will recognise best-in-class marketing practices across varied disciplines and categories in the Middle East region.

The awards ceremony is expected to attract more than 2,000 attendees including experts from the region’s leading marketing companies. This year’s awards comprises 29 categories in all, including a new one, ‘Renaissance’.

Speaking on the occasion, Majed Al Suwaidi, Managing Director of Dubai Media City, said, "The dynamic media industry in the UAE is continually expanding to integrate latest global trends, concepts and practices as it steps up to meet the local and regional requirements of today’s diverse business needs. Dubai and the UAE have worked relentlessly to develop and nurture the media industry and ensure the adoption of new skills and capabilities on a sustained basis.

"Dubai Media City’s support as strategic sponsor of the MENA Effie Awards is testimony to our commitment to continue leading the industry’s growth in line with the development goals of Dubai and the wider UAE."

During the MENA Effie Awards, Mr. Al Suwaidi will present the award for ‘The Most Effective Media Agency Office of the Year’.