Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Infiniti in Dubai, Sharjah and the Northern Emirates, has unveiled the largest video billboard in the region to present the all-new, performance-oriented Q50s Red Sport 400.

Utilising a combination of three-dimensional technology with localised video mapping, a world first and the influence of ‘Unleash Your Potential’, the video displays innovation and inspirational stories shared by individuals that have experienced their potential to the fullest.

Elements of their aspirational stories shed light on the features of the car such as highlighting the link between the power and strength a weightlifter possesses, in line with the power demonstrated through the throttle of the 3.0L Twin-Turbo 400HP, said a statement. 

Salah Yamout, director of sales and marketing at Arabian Automobiles Company, said: “Arabian Automobiles is always inclined to adopt leading technological trends and grow with the digital age. This three-dimensional video of the all-new Q50s Red Sport 400, along with influential storytellers, has created the largest video billboard in the region. Staying true to our beliefs, the concept is a creative and engaging way to demonstrate the full range and capability of the car.”

Other creative visual metaphors are drawn from the precision and discipline displayed through aerial silk acrobat, Amani Stevens’ performance, that captures the essence of the 360⁰ Around View Monitor. The video also features GCC B-Boy Champion; Christopher Frostyle, linking his aptitude and finesse to the intellect and adaptive steering control in the all-new Q50s Red Sport 400.

Members of the public inspired by Infiniti’s initiative are encouraged to take to social media as the movement continues across their online platforms.  Participants are encouraged to add to a vibrant ‘Unleash Your Potential’ campaign by uploading fun and engaging videos to express their individuality through the means of the concept.