Hussain Nasser Lootah, Director-General of Dubai Municipality, will launch the ‘Clean Up The World' campaign in the Emirate of Dubai under the slogan ‘Our Place, Our Planet, Our Responsibility' in partnership with the United Nations Environment Programme (UNEP) with the aim of spreading environmental awareness and education, and maintaining cleanliness through the effective participation of the maximum number of members of society.
Campaign activities include the cleaning of public places in the emirate, such as beaches, parks and Dubai Creek, with the participation of companies , schools, organisations, government departments and all categories of society. Dubai Municipality will provide all equipment for participants in the campaign in all areas of the emirate.
Abdul Majeed Saifaie, Director, Waste Management Department, said, "This year we received a tremendous response from all segments to join the clean-up campaign, as the number of volunteers registered so far totals 40,000, showing the increased awareness and interest of individuals, companies, schools and government departments to participate in environmental initiatives.
"Having completed 20 years of the eventful journey of the global initiative ‘Clean Up The World' campaign, Dubai Municipality's Waste Management Department is extremely proud to be a key role-player in creating environment awareness through its various initiatives," Saifaie said.
He also urged the public to join 'this noble cause" and spread the message to the maximum people, stating that each and every step of anyone in this regard will largely contribute to achieve the aim of being one of the top sustainable cities in the world.
Clean Up the World engages an estimated 35 million volunteers in 130 countries each year, making it one of the largest community based environmental campaigns in the world.
It inspires and empowers community groups, schools, businesses, and local governments to join in and carry out community-based activities that address local environmental issues.