St Giles Hotels of London has engaged Pegasus Solutions’ Open Hospitality service as itsexclusive provider of internet reservation services for both the St Giles Hotelin Central London and St Giles Hotel Heathrow. Open Hospitality also designedthe websites for St Giles New York – The Tuscany and St Giles New York– The Court. St Giles’ 705-room CentralLondon property is arguably one of the most centrally located hotels in thewest end of London, while its sister Heathrow property offers 303 rooms justsouth of Heathrow. Offering boutique luxury in superb locations, theproperties’ online presence will now be able to extend their Londonappeal in the booking experience itself. “We were impressed by theclean lines and disciplined booking engine services Open Hospitality providedto our New York hotels,” noted Anit Popat,group director of sales and marketing for the St Giles Hotel Group. “OpenHospitality brought a consumer focus and emphasis that, while presenting valueand visual appeal, never sacrificed speed or ease of use.” Open Hospitality will also createnew mobile websites for both St Giles Hotels of London, and introduce socialmedia reservation services to ensure the hotels are positioned to capturebookings at all potential points of guest contact. “The St Giles Hotel Groupshares our vision for optimizing each guest’s booking experience,”added David Millili, chief executive officer of Open Hospitality and chief webofficer of Pegasus Solutions. “We believe our clients’ hotelsshould be available wherever their guests want to find them: on desktops, onmobile devices including all smartphone and tablets, as well in social mediaoutlets. St Giles has realized this in New York, and now will bring the samebusiness-generating tools to their London properties.” Open Hospitality delivers a fullarray of online marketing solutions and accommodation booking options that helpindependent, group and chain hotels raise visibility and increase reservationsonline.