Parfums Givenchy has announced its collaboration with American actress Amanda Seyfried for the new communication campaign of its star fragrance, Very Irresistible. Amanda has appeared in films including Mamma Mia!, Chloe, Dear John, Letters to Juliet, In Time and, more recently Les Misérables. She will next be seen in the film, Lovelace.  The new campaign featuring Amanda Seyfried will be unveiled in this autumn. Parfums Givenchy Global President Thierry Maman said: “Amanda is a very talented actress with a sparkling beauty and an effortless sense of elegance. We very much look forward to working with her on a new exciting communication campaign.”