Muscle toning, definition and volume are all words associated with a comprehensive body workout.  But what if you were told that a facial workout is just as important to help you look younger?  Hitting the gym and pumping iron work well to build muscle tone and strengthen the body’s foundations, but what we don’t realise is that the foundation of the face is made up of over 20 individual muscles.  And the same principle applies for all muscle - if we don’t use them, we lose them. Muscles naturally waste as we get older in a process called ‘atrophy’ and as the facial muscles are directly attached to skin, when they decrease in mass the attached skin sags and hollows, causing ageing in the face. With Father’s Day approaching it is worth knowing that Slendertone, the experts in muscle toning has a male face product which works to exercise and build up the facial muscles.  Slendertone Male Face is clinically proven to tone the muscle structure of the face, building volume and density to maintain a strong foundation that will keep the skin looking firm, youthful and full of energy.  Over time and as we get older, our facial muscle loses mass, skin starts sagging and your face looks older, more tired.  Slendertone Male Face is able to help restore the youthful definition of the face by toning and lifting the muscles naturally. The product is placed on the side of the face with a hands free headset and uses electro muscle stimulation (EMS) to activate the cranial nerve which reaches all the facial muscle groups. This nerve mimics the body’s natural muscle movements by increasing the muscle mass to help restore the original firm, youthful shape of the face and tighten the skin. Slendertone Male Face fits into a hectic lifestyle effortlessly, just think of the time spent whiling away 20 minutes, watching the Euro 2012 or Top Gear on TV for example? Gary Rainsford, Research Scientist at Slendertone, comments: “Sarcopenia is a term used to describe the age related loss in muscle mass and volume. The unfortunate truth is that from our mid twenties on, we are all susceptible to an element of muscle de-conditioning that is part and parcel of the ageing process. Exercise offers us an invaluable tool against this muscle de-conditioning process, a tool that can be employed to slow, alter or even reverse the physiological effects of ageing. The Slendertone FACE is a form of exercise that delivers a full facial workout that has been clinically proven to elicit a training effect. The innovative headset design and simple operation features allow the Slendertone FACE to be seamlessly incorporated into your at-home regime.’ Clinical trials, conducted by Slendertone and the University of Galway, showed that using Slendertone Face over a 12 week period, five times a week for 20 minutes the following results were achieved; • 94 percent reported their face felt firmer • 90 percent reported an improvement in facial tone • Muscle plumpness increased by an average of 18.6 percent Slendertone Face stockists include Boots, Slendertone.com, Harrods and Very. For more information about Slendertone Face visit www.slendertone.com