“Mad Men” series creator Matthew Weiner joined Jaeger-LeCoultre to celebrate the 4-time Emmy award winning show's special collaboration: "Mad about Reverso". Boutique gathering included an exclusive group of Jaeger-LeCoultre aficionados to meet with Weiner as Jaeger-LeCoultre North American President Philippe Bonay presented him with the No.1 piece of the “Grande Reverso Ultra Thin Tribute to Mad Men”. The unique Reverso edition's art deco style, praised by Weiner, honors Mad Men with the Sterling Cooper Draper Pryce logo and number hand-inscribed on each back and is presented in a solid walnut commemorative box.