This year Fendi pays close attention to discerning men, unveiling the all-new classically elegant Fendimatica collection of automatic watches. While Fendi has men’s timepieces in its collections, this new series is designed to capture the attention of stylish urban men who want a strong combination of artistic design and mechanical function. This sophisticated watch, complete with transparent sapphire caseback for viewing the swiss made automatic movement, offers men a distinctive way to express themselves. The Fendimatica draws its design inspiration from nostalgic Italian films of the 50’s and 60’s. The Italian influences of these films and the rich heritage of Fendi deftly blend and come to life in these new immediately identifiable timepieces. The alluring curved sapphire crystal underscores the timelessness of this series and is designed to appeal to the modern man.