Clare Forde PR has been appointed to handle the press and publicity for the launch of the new Austin Reed Signature Eau de Toilette Pour Homme. This classic amber masculine fragrance, £35 for 50ml £45 for 100ml, contains top notes of Sicilian bergamot, grapefruit, tangerine and pepper, followed by spicy and floral heart notes of Moroccan atlas rose, Chinese geranium, thyme, ginger, licorice, cardamom and orange flower. Austin Reed Signature will be available in stores nationwide from next month, with a launch event taking place on 6 November (see DIARY dates).