The Italian luxury brand's new masculine fragrance hits stores this month.Bulgari's latest luxury men's scent, Aqua Amara, is a juice inspired by the bitter oranges and lemons of the Mediterranean.The fragrance was concocted by Jacques Cavallier, who revisited some of the influences he used on Aqua Pour Homme (first released in 2005), mixing them up with a new selection of natural ingredients including Tunisian neroli essence, Sicilian mandarins and Indonesian patchouli.The campaign features Spanish model Jon Kortajarena (one of fashion's biggest names as well as one of the stars of Tom Ford's "A Single Man"), who was shot on location at the beach in Capri by Mario Sorrenti.Packaged in a distinctive round bottle in copper-colored glass, the eau de toilette comes in two spray sizes -- 50 ml (€69) and 100 ml (€93). There will also be limited edition bath products including a 200 ml shower and shampoo gel (€32).