London - Arab Today
It was announced today that UK fashion and lifestyle weekly Stylist will launch in the Middle East this September. In an agreement with Arab Publishing Partners (APP) and Shortlist Media, Stylist Middle East will be the first brand under this license. Similar to its UK and French versions, the Arabia edition of Stylist will be a premium magazine targeting cosmopolitan, urban professional women aged 25-40 years, who appreciate the latest fashion, beauty, travel and entertainment. From launch the magazine will be the highest circulated women’s weekly title in the market with a 50,000 print run distributed across the UAE, including highly populated areas such as theDubai Marina, Dubai Downtown, JLT, TECOM, DMC and the Abu Dhabi Corniche. The magazine will also be made available at five star hotels, airline business class lounges, spas, salons and universities, and will be sent direct to ITP’s extensive female database. An online edition of the magazine will be available from Apple iTunes together with a fresh new creative digital proposition that will create an immediate online community. The Stylist Middle East editorial team will be announced in due course as recruiting begins today.