The winners of the Pure Beauty Awards 2017 were announced at a ceremony hosted by radio DJ, author and presenter Gemma Cairney last night. The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands.

The Pure Beauty Awards 2017 winners are:

Best New Skin Care Product 
 NIP+FAB Glycolic Fix Foaming Pads

Best New Skin Care Treatment 
 BeautyPro Detoxifying Bubbling Cleansing Mask With Activated Charcoal

Best New Face Mask 
 UpYours ChinUp Mask

Best New Sheet Mask 
 Oh K! Gold Dust Hydrogel Face Mask

Best New Premium Skin Care Product 
 Nu Skin ageLOC Tru Face Essence Duet

Best New Anti-Ageing Product
 Skin Physics ADVANCE SUPERLIFT Neck Lifting & Firming Cream

Best New Premium Anti-Ageing Product
 ELEMIS Pro-Collagen Marine Cream SPF 30

Best New Natural Product
 BARR Sweden Organic Snow Oil

Best New Natural Face Product
 Yes To Tomatoes Clear Skin Detoxifying Charcoal DIY Powder-To-Clay Mask

Best New Organic Product 
 KINN Body Wash

Best New Hair Product 
 My. Haircare Infuse My. Colour Platinum Wash

Best New Hair Styling Product 
 Remington Air Plates Straightener S7412

Best New Electrical Product
 SmoothSkin Bare Best New Body Product

Best New Body Product
 Minnies So Into It Sparkling Dusting Powder

Best New Bath & Shower Product
 Bubblegel Bubble Bath

Best New Hair Removal Product 
 Philips Lumea Prestige IPL

Best New Deodorant 
 Dove Go Fresh Pear & Aloe Vera Scent Anti-Perspirant Deodorant

Best New Oral Beauty Product 
 Beverly Hills Formula Professional White Precious Pearl Enamel Remineralising Serum

Best New Sun Care & Tanning Product 
 UTan & Tone Coconut Tanning Water

Best New Hands & Nail Product 
 Semilac SemiFlash

Best New Lip Product 
 Makeup Revolution Retro Luxe Lip Kit

Best New Eye Product 
 Makeup Revolution Pro HD Amplified Palette

Best New Make-Up Base Product 
 Sleek MakeUP Cleopatra’s Kiss Highlighting Palette

Best New Female Fragrance 
 Missguided Babe Power Eau De Parfum

Best New Premium Female Fragrance 
 Dolce&Gabbana Light Blue Eau Intense Pour Femme

Best New Premium Male Fragrance 
 HUGO Iced Eau De Toilette

Best New Male Skin & Body Care Product 
 Hawkins & Brimble Face Wash

Best New Male Shaving & Beard Product
 Panasonic i-Shaper 3-In-1 Precision Trimmer ER-GD60

Best New Male Hair Product 
 Nanogen 5 In 1 Shampoo & Conditioner For Men

Best New Ethnic Beauty Product 
 HIGlow High Intensity By Rochelle Humes Radiance & Glow Body Cream

Best New Retailer’s Own Label Product 
 Boots Ingredients Sheet Face Mask Charcoal & Willow Bar

Best New Design & Packaging
 VIRGINIA STONE ‘Eyes' For Jasari For Medium Skin Tone

Best Retail Innovation 
 QVC UK Tili Try It, Love It Beauty Box

Best Special Innovation
 THE HERO PROJECT Night Drops Stress Less Age Defying Elixir

Best New International Breakthrough Brand
 Huda Beauty

Best New British Brand
 My Brow Care