Poppy Delevingne has been announced as the first face of fragrance brand Jo Malone London. With her international career as a model, designer and fashion ambassador, Poppy will offer her expertise and dynamism to a wide spectrum of projects over the next year. To begin with Poppy will curate and host a series of special events and will actively share the brand with her many friends worldwide. Poppy comments: "I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much".