Ethical Collection is a new London-based sustainable and ethical fashion e-tailer launching this month, which aims to bring ethical fashion items from around the world to the UK customer. Founded by Giovanna Eastwood, Ethical Collection will sell high quality ethical fashion, while supporting sustainable projects and protecting the environment. Each designer showcased will represent something different under the ethical umbrella, and will be the only UK stockist for brands such as Cuero&Mor, Jade Tribe and Bohten. Other brands features include Aspiga, Beach Candy (pictured above), Claire Fouché and Pachacuti, representing designs from Ghana, USA, Guatemala, India, Kenya and more. Items will start from approximately £30. To mark the launch, the brand will be hosting an event on 27 May.