Aisle 8 has been appointed to handle the press and publicity for Mr. Smith, a luxury Australian hair care brand founded by David Justin. Launched in Australia in 2015 by David Justin, Mr. Smith presents a collection of shampoo, conditioner, styling and treatment products crafted from a selection of Australian botanicals and essential oils. The range builds on the brand’s ethos of ‘style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.’
 
The brand will be launching in the UK later on this month and will be led by Darren Hewitt-McLaren, Jade Jackman and Hannah Chapman.