January sees the launch of the Pure Colour Stay-On Shadow Paint collection from Estée Lauder. The creamy and richly pigmented formula has been created to provide 12-hour wear without creasing or fading when applied. Nine Shadow Paints are featured, retailing at £19 each. Also new this January is the limited edition eye art collection consisting of Bold Cobalt and Extreme Emerald mascaras and gel eye liners.