LA-based BRAD Biophotonic Skincare has announced its launch in the UK, available from abeautifulworld.co.uk next month. Originally developed for private charter jet clientele to protect against the skin concerns of frequent air travel, the natural skincare brand uses state of the art technologies and protects the skin against even the most harsh environmental factors. BRAD Biophotonic Skincare repairs and regenerates using only the purest natural ingredients. All BRAD products are produced using bio-fermentation, which not only prevents oxidation so maintaining the maximum potency and effectiveness of the ingredients, but also concentrates the nutrient value and increases the bio-availability of ingredients so they can be absorbed deeply into the skin. BRAD’s Biophotonic violet glass packaging protects the products against deterioration allowing only violet light to penetrate which continues to activate and energise the formulations extending their shelf life.