February will see the launch of the most hotly anticipated mascara to hit the shelves in a while.  Rimmel’s Lash Accelerator Endless Mascara uses Rimmel's exclusive “Grow-Lash” complex of Procapil, Keratin and antioxidants, which makes lashes appear up to 99% longer. Keep up to date with its impending release and Rimmel’s other prettifying products at www.rimmellondon.com.