H&M has announced the launch of a collaborative capsule collection with Swedish singer-songwriter Zara Larsson, ahead of the release of her first full-length album later this spring. The international album release of ‘So Good’ will be publicised via in-store digital screens, whereby H&M will be promoting the new album before its worldwide release on 17 March. The brand is also offering the opportunity to pre-save Zara's album at hm.com this week. By pre-saving the album it will automatically be added to your Spotify music library when it’s released.  

The collaboration also includes an exclusive capsule collection developed by Zara Larsson together with H&M ́s design team. By mixing edgy streetwear and stagewear, the collection reflects her personal style. The collection will be available in selected stores and online from 18 May.