F&F at Tesco has appointed Publicasity to handle its UK PR and manage a network of agencies across Central Europe, including Poland, the Czech Republic, Hungary and Slovakia. The fashion team at Publicasity and its partner agencies including ODD LONDON and MediaCom, will promote the brand through media engagement, press events and influencer seeding, as well as support its brand partnerships. F&F offers style-led, contemporary fashion with womenswear, menswear, kidswear and activewear collections. Available in 850 stores across the UK and 966 stores in Central Europe, F&F also has a strong online presence.