European Commission head Jean-Claude Juncker has ordered officials to draw up new plans for the EU's landmark free mobile phone roaming policy after it ran into fierce criticism for a proposed 90-day limit, a statement said Friday.

"The Commission services have, on the instruction of President Juncker, withdrawn the draft and are working on a new version," the statement on the Commission's Digital Single Market webpage said.

The Commission announced the original "free roaming" plans with huge fanfare in early 2015 but when it unveiled the details this week, consumer groups were outraged by the limit to just 90 days of free roaming a year.