Borealis and Borouge announce global launch of new flagship brand Anteo

Borealis and Borouge, leading providers of innovative, value-creating plastics solutions, has announced the launch of Anteo, a new family of linear low density polyethylene, LLDPE, packaging grades for the global packaging market.

Anteo delivers easy processability at lower extruder pressure, better sealing integrity and improved puncture resistance in combination with strong optics for enhanced shelf appeal. Borouge produces Anteo at the Ruwais plant in the UAE.

The global launch of Anteo is taking place simultaneously at three different geographic locations, in Linz, Austria, Abu Dhabi and in Shanghai, China. It is the first time that Borealis and Borouge jointly manufacture a product at one single location and then make it globally available.

"The reliable and truly global supply of Anteo is proudly produced by Borouge in the UAE. This is a remarkable achievement that integrates with ADNOC’s vision for the future of petrochemicals industry. We have the production capacity and the supply chain expertise to ensure a smooth launch of Anteo and secure its success," said Ahmed Omar Abdulla, Chief Executive Officer of Abu Dhabi Polymers Company, Borouge. "Moreover, we are delivering new high-value industrial applications for Anteo including the stretch hood and heavy duty shipping sack segments."

"The beating heart of Borealis innovation is intensely felt in Linz, the home of Borealis Innovation Headquarters," explained Alfred Stern, Borealis Executive Vice President, Polyolefins and Innovation and Technology. "Our proprietary Borstar technology and catalyst design are the cornerstones of success, and key to fulfilling the Borealis mission of Value Creation through Innovation. Our aim to be the most innovative and reliable partner to the polyolefins industry is underscored by the launch of Anteo and the BBT Technology."

"Our customers always look for ways to gain a competitive advantage for their business. We recognise this, and set ourselves apart by engaging the total value chain in order to create value for them. This approach enables us to support our customers with creative solutions that address the full scope of their requirements," said Wim Roels, Chief Executive Officer of Borouge Pte Ltd.