River Island collaborates with Rihanna

Rihanna London - Arabstoday British fashion retailer River Island is launching a two-week multi-channel campaign in support of global superstar Rihanna's upcoming seventh album ‘Unapologetic’. The brand announced the collaboration with the star earlier in the year, with the launch of fashion collection 'Rihanna for River Island' in spring 2013. The activity, which launched this week, will see River Island become one of the first fashion brands to globally stream a live concert from its Facebook page (facebook.com/riverisland) as it provides access to Rihanna's secret 777 London gig. The intimate gig held on 19 November is part of a seven city, seven countries across seven days tour, and River Island will be reporting on each step of the tour from its Style Insider blog (riverisland.com/styleinsider).